Launch a summer campaign that strengthens the brand's positioning by emphasizing its values of authenticity and transparency while engaging the audience through a high-impact anamorphic billboard.

Ahead of summer 2024, Acqua Vera aimed to strengthen its presence in the Italian market by innovatively communicating the brand's core values.

To achieve its goals, Acqua Vera partnered with the agency Marimo to develop an integrated campaign that embodied the brand’s core values of authenticity and transparency. At the heart of the strategy was a commercial that celebrated water as an essential element of life, delivering a message of purity and emotional connection.

Supporting this was an innovative anamorphic billboard that brought the brand to the streets in a spectacular way, using an optical illusion to depict an Acqua Vera bottle emerging from the screen, capturing the attention and engagement of passersby.

This combination of creative and technological tools effectively communicated the distinctive identity of the brand with impact and resonance.

The campaign was brought to life through the collaboration of various creative and technical fields, guided by a strong creative direction overseeing the entire project’s conception and execution. The video production team crafted the commercial, an emotional piece emphasizing the brand’s values of purity and authenticity. Simultaneously, the design and 3D animation team developed an innovative anamorphic billboard, creating a captivating optical illusion designed for high-visibility contexts. Media planning ensured the strategic distribution of the campaign, reaching the audience at the most relevant touchpoints.

The results were remarkable: an engaging commercial paired with an anamorphic billboard displayed on giant screens during summer music events, such as those at Campovolo, and on the massive LED wall at the Basilica of San Carlo in Milan, with 480 daily screenings.

The anamorphic billboard played a pivotal role in increasing the brand's visibility, capturing the attention of a wide audience and sparking curiosity and conversations about Acqua Vera. This innovative approach reinforced the brand’s positioning as a symbol of authenticity and transparency in the mineral water industry, highlighting its distinctive values.

Additionally, the installation drove strong audience engagement, both during live events and through social media shares and interactions, transforming the campaign into a memorable and participatory experience.