Cutting-edge XR technologies combined with creative storytelling to enhance AVIO's presence at IAC 2024, providing participants with an engaging and educational experience
Vega-C XR
The challenge was to develop an interactive experience that captured participants' attention and effectively demonstrated the capabilities of the Vega-C.
XR
Unity
Meta Quest 3
Creative Direction
Mission
Develop an immersive XR experience for AVIO's booth at the 75th International Astronautical Congress (IAC), held in Milan in October 2024. The experience allowed visitors to interact with a life-sized virtual model of the Vega-C launcher and witness a satellite launch simulation.
Context
As a Silver Sponsor of IAC 2024, AVIO aimed to showcase the Vega-C launcher in an engaging and innovative way.
Planning
We designed a highly innovative XR experience using the Meta Quest 3 headset, providing users with a unique interaction with a life-sized virtual model of the Vega-C launcher. The goal was to deliver an immersive simulation of the satellite launch process, offering a deeply engaging and educational understanding.
This solution highlights the value of integrating advanced technology with interactive storytelling, reinforcing AVIO's commitment to creating impactful and educational experiences.
Execution
The Creative Direction team oversaw the overall concept and user experience design, while the Technical Development team handled the implementation of the XR environment and interactive elements using the Unity platform. Simultaneously, the 3D Modeling and Animation department created highly detailed 3D models and animations that accurately depicted the Vega-C launcher and the launch sequence.
The final result was a unique interactive XR experience, where visitors, equipped with Meta Quest 3 headsets, could explore a life-sized virtual model of the Vega-C launcher and immerse themselves in a satellite launch simulation. This experience was showcased at AVIO's booth during IAC 2024.
Results
The immersive experience presented at the congress achieved significant results, attracting a large audience, including key institutional representatives, and increasing AVIO's brand visibility. The presentation highlighted the company's commitment to innovation by integrating advanced XR technologies to create a cutting-edge exhibition booth that garnered substantial interest.
Participants praised the realism and educational value of the simulation, expressing enthusiasm and appreciation that translated into increased interest in AVIO's products and services.
Avio Vega-C XR – Trailer
