Produce a commercial and technical video content to showcase the new "AI - Advanced Impact" barrel, an extraordinary innovation that redefines the standards of precision and reliability in the sporting firearms sector.

To meet the challenges of extremely tight production timelines and the need to integrate studio-shot scenes with CGI while ensuring a technically flawless representation of the product, we implemented an advanced Virtual Production workflow.

Using Unreal Engine, we enabled real-time previsualization, allowing the director and client to view visual effects directly on set. The NCam camera tracking system ensured perfect synchronization between live-action footage and CGI, maintaining a high level of precision. Additionally, collaboration with the Shiki agency enriched the project by blending creativity and technological innovation for a cutting-edge result.

The project was managed by a multidisciplinary team, ensuring close synergy between the director, production, and post-production. The studio shoots were meticulously planned, with particular attention to lighting and composition to facilitate seamless integration with CGI. The visual effects, including simulations and animations, were designed to highlight the technical qualities of the "AI - Advanced Impact" barrel.

By adopting advanced Virtual Production workflows, production timelines were optimized, significantly reducing rendering times while maintaining high-quality results.

Thanks to the Virtual Production workflow, we achieved unprecedented operational efficiency, significantly reducing production times. The result is a commercial that effectively conveys the innovation and quality of the product, reinforcing Benelli’s position as a leader in the sporting firearms sector.

The client’s satisfaction was absolute: Benelli acknowledged the outstanding quality of the work and the ability of our team to meet tight deadlines without compromising on the final result.