frame
Bulova x D-Cave
Client
  • Bulova
  • DCave
Departments
Year2020
Frame by Frame

An immersive website and a teaser video for the collaboration between Bulova and DCave, designed to showcase the Bulova Computron through 3D modeling, WebGL technology, and a futuristic design aesthetic

Bulova x DCave

DCave
2020
Bulova, in collaboration with DCave, has reimagined the iconic Computron watch, blending futuristic design with digital technology.

The project involved creating an innovative website to showcase the two versions of the Computron through an immersive WebGL experience. It integrated a 3D model of the watch, an exclusive NFT, and the commercial spot produced for the launch. The goal was to translate the futuristic essence of the Computron into an interactive, cutting-edge visual experience accessible on any device.

WebGL
Interactive
Environment
3D Modeling
Animation
Web Design

Creativity and Innovation

The website design is built around a futuristic theme that mirrors the high-tech character of the Computron.

  • 3D Modeling and Optimization: Detailed 3D models of the watch were created and optimized for the web, ensuring high visual fidelity and smooth performance across various devices.
  • WebGL Integration: With WebGL, users can interact with 3D models in real-time. Custom shader programming and efficient rendering techniques enabled an immersive and responsive experience.
  • Interactivity: The Computron’s screen was programmed to function as a real digital watch within the 3D model, enhancing realism and user engagement.
  • Futuristic Landscape: A virtual environment inspired by a futuristic urban landscape was designed to amplify the advanced aesthetics of the Computron, providing users with an immersive context to explore the product.

Technological Architecture

The project tackled numerous technical challenges, including integrating complex 3D models without compromising performance. The platform was tested and optimized to ensure compatibility across various devices and browsers, enhancing the user experience with an intuitive and interactive interface.

End Result

The final website is a perfect fusion of futuristic design and technological innovation. The Computron watch is showcased in extraordinary detail, with interactive navigation that allows users to explore the product and its virtual landscape. Powered by WebGL and enhanced by 3D model optimization, the experience embodies the innovative spirit of the Computron and solidifies the collaboration between Bulova and DCave as a benchmark for advanced digital design.

Teaser
PlayVideo

D-Cave x Bulova – Teaser

Crew

Credits

Involved Departments
Web Development
Michele La Corte
Simone Di Prospero
Marco Iafrati
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