Engage Capgemini stakeholders in an interactive and immersive experience at the new Italian Headquarters in Milan, located in the Pharo, utilizing generative artificial intelligence technologies.

Capgemini aimed to celebrate the opening of its new headquarters in a way that embodied its strategic positioning, reflected in the tagline "Get The Future You Want".

We designed, developed, and implemented an integrated hardware and software solution featuring touchscreen totems and LED videowalls to deliver an innovative and interactive experience. Leveraging advanced artificial intelligence tools such as OpenAI (ChatGPT, DALL-E) and MidJourney, the solution transformed visitor interactions into visual representations of the future.

The creative process centered around the core call to action, "Get The Future You Want," perfectly aligned with Capgemini's brand identity. Visitors interacted with the touchscreen by answering questions designed to inspire reflections on their expectations and visions for the future. Their responses generated prompts that, in real-time, created symbolic and meaningful images displayed on the LED walls, turning the experience into an immersive journey toward their desired future.

The project was brought to life through close collaboration between various creative and technical teams, each contributing specialized expertise to ensure the initiative's success. The Art department focused on crafting the visual aesthetics of the experience, while the VFX team created real-time animations for the videowalls. UI/UX design experts developed an intuitive and engaging touchscreen interface.

Using Unreal Engine, we integrated advanced artificial intelligence tools to enhance the system. The final result is an innovative interactive system comprising touchscreen totems, guiding visitors in reflecting on the future, and LED videowalls displaying AI-generated images in real time, delivering a truly immersive and unique experience.

The project achieved significant results, including the creation of a memorable experience for visitors, perfectly aligned with Capgemini’s mission and payoff. It also generated strong stakeholder engagement, offering them the opportunity to explore a visual representation of their ideas about the future.

Client satisfaction was high, as the experience was perceived as an innovative and distinctive way to showcase the new headquarters, emphasizing its forward-looking and inspirational character.