Develop communication materials for the global social media campaign of the collaboration between Dolce&Gabbana and Razer, merging the refined aesthetics of fashion with the dynamic energy of gaming.

The collaboration between Dolce&Gabbana and Razer aimed to merge the world of luxury fashion with gaming, creating a limited-edition collection that featured apparel and technology.

We developed a creative strategy that seamlessly merged the elegance of Dolce&Gabbana with the dynamic spirit of Razer's gaming world, producing visually impactful content. At the heart of the campaign was a fully CGI video spot, created using Unreal Engine, which combined the aesthetic excellence of the fashion brand with the distinctive energy of gaming.

To complement this vision, high-resolution static materials were crafted for social media, maintaining perfect visual consistency with the video spot. This cohesive approach strengthened the campaign's identity through a uniform and captivating visual language.

The project was the result of a cross-disciplinary collaboration involving several specialized teams, each playing a key role in ensuring the initiative's success. Creative direction oversaw the entire process, ensuring consistency in both aesthetics and concept.

The CGI production phase utilized advanced tools like Unreal Engine to create high-quality 3D models, animations, and renderings, essential for bringing the visual content to life. Post-production focused on final editing, color grading, and material optimization to ensure flawless performance on social platforms, completing a fully integrated and highly coordinated process.

The final deliverables included a video spot that seamlessly blended fashion and gaming, highlighting the synergy between Dolce&Gabbana and Razer, and a series of high-resolution static materials designed for social media, reflecting the refined and innovative aesthetics of the spot.

The campaign achieved significant global impact, reaching a wide audience through the synergy between the fanbases of the two brands involved. This success was reflected in the high level of engagement generated on social media, where the content prompted positive comments and numerous shares, demonstrating strong audience involvement.

Additionally, the collaboration reinforced the image of both brands, positioning them as innovators and leaders in their respective industries, and showcasing their ability to create value through joint strategies.