To capture the bucolic and dreamlike character of Diesel Farm, we went beyond traditional photography: we personally visited the vineyards and trails, immersing ourselves in the lush nature for inspiration.

From this, the idea of a collage was born—a technique that allowed us to blend real elements (plants, flowers, animals, insects) with digital illustrations enhanced by Artificial Intelligence.

AI didn’t replace the artist’s touch but elevated it, enriching the compositions with nuances, textures, and almost surreal details.

The result is a visual universe where every page of the website feels like an illustrated tableau, a story in its own right—perfectly conveying the dreamy atmosphere of Diesel Farm.

1. Headless CMS
   We implemented a content management system decoupled from the front-end, allowing us to develop the design and user experience independently from the e-commerce platform. This approach enabled the creation of a fully customized graphical interface, bringing to life a “bucolic, almost dreamlike vision” that reflects the essence of Diesel Farm.
2. Shopify
   To manage online sales functionality, the integration with the existing Shopify store ensured stability, secure payments, and easy inventory management. All sections dedicated to wine purchases and product orders were seamlessly integrated, preserving the creativity and fluidity of the front-end design.
3. Frontend NextJS
   For the frontend, we chose Next.js, a modern React framework that delivers high performance, flexibility, and advanced rendering capabilities. With Next.js, we developed a dynamic and responsive interface designed to provide a seamless and engaging user experience.
   The combination of server-side rendering (SSR) and static site generation (SSG) ensured fast loading times and SEO optimization, while the framework’s modularity allowed us to perfectly integrate the custom design with the advanced features of the Headless CMS and Shopify.

Thanks to these integrations, all content can be managed and updated with ease, while the front-end remains free to deliver a unique visual and stylistic narrative, unbound by the technical limitations of a monolithic CMS.

Our work on DieselFarm.com earned us a prestigious Honourable Mention on Awwwards, the international platform that has been recognizing the best web projects since 2009 for design, creativity, usability, and innovation. This recognition highlights the quality of our approach, where technology, art, and storytelling come together to deliver an engaging digital experience.