The project, consisting of 8 episodes, was designed for an international audience, exploring the world of gamers through an engaging narrative. Directed by Francesco Di Giorgio, the story delves into gaming houses across different countries, showcasing the nuances of daily life and the unique lifestyles of each culture.

The concept was born to merge the world of fashion and Dolce & Gabbana’s “Good Game” capsule collection with the universe of e-sports. An original piece of content, it was crafted to attract and captivate a young, cosmopolitan audience. The locations—Tokyo, Rome, São Paulo, and Las Vegas—are not just backdrops but symbols of a perfect blend of tradition and modernity, a core element of the brand’s DNA.

Frame by Frame collaborated with director Francesco Di Giorgio to translate Dolce & Gabbana’s vision into a cinematic language with a contemporary and international flair. Every aspect, from scriptwriting to production, was meticulously crafted to celebrate the emotion and beauty of diverse cultures, employing innovative visual styles and narrative techniques that capture the essence of the project.

Filming in four iconic cities demanded flawless logistics and an obsessive attention to detail. The goal: to convey the authenticity and sophistication intrinsic to the brand. Post-production, executed with cutting-edge techniques, ensured a visually stunning result that perfectly aligned with Dolce & Gabbana’s distinctive elegance and energy.

The series was distributed online, particularly on YouTube, and reached a wide audience through visually compelling storytelling that explored themes of luxury, athleticism, and pop culture.