frame
Guglielmo Marconi — Prove di Trasmissione
Client
  • Rai
Departments
Year2024
Frame by Frame

An innovative museum experience combining advanced technology and historical rigor to celebrate the legacy of Guglielmo Marconi

Guglielmo Marconi - Prove di Trasmissione

for RAI
2024
RAI (Radiotelevisione Italiana) is Italy's national public broadcaster and a leader in the production and distribution of radio, television, and multimedia content.

The main challenge was to digitally reconstruct Marconi's persona using artificial intelligence and historical materials to create an avatar that would guide visitors through the exhibit, narrating his story in the first person.

AI
Interactive
Animation

Mission

Create original audiovisual content for the exhibit "Guglielmo Marconi - Prove di Trasmissione," organized by RAI at its historic Via Asiago headquarters to celebrate the 150th anniversary of Guglielmo Marconi's birth.

Context

The exhibit aimed to celebrate Guglielmo Marconi, a pioneer of modern telecommunications, by offering visitors an immersive and interactive experience.

Planning

We designed a digital avatar of Guglielmo Marconi. Using historical photographs, footage, and audio recordings, the team created a faithful and recognizable representation of the scientist. This avatar is designed to interact with visitors, narrating Marconi's life and discoveries in a direct and engaging way.

Execution

The project took shape through a synergistic effort combining research, technology, and creativity. A meticulous analysis of historical materials, including photographs, footage, and audio recordings, ensured the historical accuracy of the representation.

Advanced artificial intelligence technologies were employed to reconstruct Guglielmo Marconi's appearance and voice, while thoughtful design and animation transformed this data into a realistic and engaging digital avatar.

The final result is an interactive experience that guides visitors through the exhibit's sections, authentically narrating the life, key events, and discoveries of one of history's most influential scientists.

Results

The project achieved significant milestones, providing visitors with an immersive and educational experience through direct interaction with the avatar of Guglielmo Marconi. The authenticity of the digital persona was also acknowledged by Elettra Marconi, the scientist's daughter, who praised the extraordinary fidelity in its features and expressions, confirming the excellence of the work.

Additionally, the initiative served as an example of technological innovation, demonstrating how artificial intelligence can be successfully applied to historical reconstruction and the creation of interactive cultural content. This opens new perspectives for the future of educational outreach and cultural storytelling.

Trailer

Rai Guglielmo Marconi – Trailer

Crew

Credits

Involved Departments
Immersive
frame by frame
Audiovisual Content
FRY
Technical and Digital Assets
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