
An innovative museum experience combining advanced technology and historical rigor to celebrate the legacy of Guglielmo Marconi
Guglielmo Marconi - Prove di Trasmissione
The main challenge was to digitally reconstruct Marconi's persona using artificial intelligence and historical materials to create an avatar that would guide visitors through the exhibit, narrating his story in the first person.
AI
Interactive
Animation
Mission
Create original audiovisual content for the exhibit "Guglielmo Marconi - Prove di Trasmissione," organized by RAI at its historic Via Asiago headquarters to celebrate the 150th anniversary of Guglielmo Marconi's birth.
Context
The exhibit aimed to celebrate Guglielmo Marconi, a pioneer of modern telecommunications, by offering visitors an immersive and interactive experience.
Planning
We designed a digital avatar of Guglielmo Marconi. Using historical photographs, footage, and audio recordings, the team created a faithful and recognizable representation of the scientist. This avatar is designed to interact with visitors, narrating Marconi's life and discoveries in a direct and engaging way.
Execution
The project took shape through a synergistic effort combining research, technology, and creativity. A meticulous analysis of historical materials, including photographs, footage, and audio recordings, ensured the historical accuracy of the representation.
Advanced artificial intelligence technologies were employed to reconstruct Guglielmo Marconi's appearance and voice, while thoughtful design and animation transformed this data into a realistic and engaging digital avatar.
The final result is an interactive experience that guides visitors through the exhibit's sections, authentically narrating the life, key events, and discoveries of one of history's most influential scientists.
Results
The project achieved significant milestones, providing visitors with an immersive and educational experience through direct interaction with the avatar of Guglielmo Marconi. The authenticity of the digital persona was also acknowledged by Elettra Marconi, the scientist's daughter, who praised the extraordinary fidelity in its features and expressions, confirming the excellence of the work.
Additionally, the initiative served as an example of technological innovation, demonstrating how artificial intelligence can be successfully applied to historical reconstruction and the creation of interactive cultural content. This opens new perspectives for the future of educational outreach and cultural storytelling.

Rai Guglielmo Marconi – Trailer
Crew
Credits
- Production
- Post-Production
- Corporate Videos
- Creative Direction
- Documentaries