Introduce Fry to over 500 guests at the frame by frame Christmas party through an interactive and innovative experience that combined advanced technology with elements of superstition.

During the Christmas party, Fry seized the opportunity to present itself in a unique and engaging way.

We brought "Madame Fry" to life, a 3D holographic fortune-teller and astrologer, allowing guests to interact in real time to receive a personalized horoscope and Tarot reading. This innovative project combined advanced technologies to deliver an immersive and unique experience.

The virtual character was created using MetaHuman and Unreal Engine, ensuring an extraordinary level of realism. Natural communication between guests and Madame Fry was enabled through the integration of OpenAI and Whisper, utilizing speech-to-text and text-to-speech systems.

The 3D visualization, without the need for additional devices, was achieved using Dimenco's Simulated Reality holographic screens. Additionally, Tarot card designs were inspired by visuals generated through Midjourney and then uniquely illustrated by artist Emiliano Trapani, adding a distinctive touch to the entire project.

The project was the result of a synergistic collaboration among various specialized teams, each playing a crucial role in its success. The Creative Direction team oversaw the entire concept, ensuring every detail of the user experience was thoughtfully crafted. The Technical Development team implemented the technologies required for interaction with Madame Fry, while the Design and Art department created personalized Tarot cards and an immersive virtual environment.

The final outcome was a dedicated room set up at the frame by frame offices, designed to ensure privacy and a unique atmosphere. Here, guests could interact with Madame Fry, receiving a personalized horoscope and a Tarot reading, creating a memorable and engaging experience.

The event achieved a high level of engagement, thanks to the originality and interactivity of the sessions with Madame Fry, which captivated the guests and encouraged active participation. This initiative also showcased Fry's expertise in merging technology and creativity, solidifying its reputation as a leader in the field.

The feedback received was overwhelmingly positive, with many attendees sharing their enthusiasm, further amplifying Fry's visibility and reputation through word-of-mouth.

The "Madame Fry" experience was selected by Dimenco as a case study for showcasing its holographic screens at CES Las Vegas 2024, highlighting the innovation and effectiveness of the technological integration achieved.