Creating a Full CGI commercial for the TV and social media campaign to highlight the collaboration between Bialetti and Dolce&Gabbana in crafting the special edition Moka Express.

The collaboration between Bialetti and Dolce&Gabbana resulted in the creation of a Moka Express adorned with Sicilian Carretto motifs, a symbol of Sicilian folklore and Dolce&Gabbana's signature aesthetic. The main challenge was to visually represent this fusion of tradition and design in a commercial that encapsulated the essence of both brands.

We developed a creative strategy that materialized in the production of a fully CGI commercial, leveraging the capabilities of Unreal Engine to create a fluid and highly detailed animation showcasing the Moka. The setting of the commercial, inspired by the vibrant colors and unique atmosphere of Sicily, highlighted the traditional Sicilian Carretto motifs featured on the Moka, strengthening the connection to the region and its culture.

The visuals were complemented by an original soundtrack, crafted in collaboration with Philip Abussi of Moka Music, designed to evoke Italian heritage and the coffee tradition in an emotional and authentic way.

The project involved the collaboration of several specialized teams, each playing a key role in its execution. The creative direction oversaw every stage, ensuring aesthetic and conceptual coherence, while the CGI production team handled the creation of 3D models, animations, and rendering, leveraging Unreal Engine's capabilities to achieve a visually flawless result.

In parallel, sound design was managed by Philip Abussi of Moka Music, who composed and produced an original soundtrack that amplified the emotional impact of the commercial, highlighting its unique character.

The commercial enjoyed widespread distribution, airing on various television and social platforms, reaching a broad and diverse audience. This campaign played a crucial role in reinforcing the image of Bialetti and Dolce&Gabbana as icons of Italian excellence, seamlessly blending tradition and innovation in a unique project.

Additionally, the visibility achieved had a tangible market impact, driving a significant increase in sales of the special edition Moka, turning it into a true must-have for consumers.