The strategy addressed the challenge of translating OTB Group's identity into a corporate website that reflects the group's philosophy and the value of its brands, including Diesel, Maison Margiela, and other luxury entities. In a saturated market where every brand strives to stand out as a leader, the site was designed to maximize impact, serving as a "home" for a diverse portfolio and a vision that embraces both the present and the future.

frame by frame translated OTB's DNA into a bold and elegant digital experience designed to engage the press, investors, and new talent. The layered and dynamic design incorporates moving visual elements, such as parallax scrolling and animated content, paired with intuitive and functional navigation. Brand campaigns, original imagery, and content highlight themes like fair trade, sustainability, and Made in Italy luxury, creating a platform that harmonizes the diverse identities of OTB's house of brands.

An advanced infrastructure, powered by AWS DevOps, ensures scalability, security, and fast global access. The integration of a Headless CMS provides flexible content management, optimizing the experience across all devices. A new editorial architecture streamlines workflows, positioning the site to tackle future challenges and support the group's growth.

The corporate website combines innovative design and advanced functionality, representing the group's values and its portfolio of luxury brands. It is a modern platform that provides easy access to content, financial insights, and sustainability initiatives, supporting OTB's global positioning and growth journey.