Prysmian aimed to create a platform that offered an intuitive and engaging user experience, effectively showcasing its extensive range of solutions. The concept involved representing a futuristic, interactive, and navigable city, where each district symbolized a key area of the company’s expertise. This allowed users to visually and intuitively explore Prysmian's main business lines.

frame by frame conceived and developed Prysmian City, a virtual city presented through a fully navigable interactive video. The platform combines a simple yet highly intuitive user interface with dynamic animations, guiding users on an immersive and engaging journey.

Users can "fly" between city districts, diving deeper into each thematic area through technical and informational content. Close-ups, animated loops, and seamless transitions make navigation captivating and uninterrupted.

At the core of the project is a proprietary content management system (CMS) designed to centralize digital asset management and streamline workflows. The CMS not only manages the entire virtual city but also allows for the creation of new navigable hotspots, ensuring consistency, quality, and flexibility to continually enrich the platform in line with the company’s growth.

The microsite received outstanding feedback and has become a benchmark for Prysmian's digital communication. The integration of video, interactive UI, and animations is now being utilized in other corporate tools to present new business lines and opportunities.

The platform stands as a model of technological innovation and effective B2B communication. The project's success led to its translation into 14 languages, making Prysmian City accessible to an international audience and further cementing the company's leadership in the global market.