We Build per lo Sport

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Year2024

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«We dream. We build. We win»

for Webuild Worldwide

2024

Just like in sports, building a bridge, a railway, or a dam requires talent, determination, and the challenge of pushing oneself beyond limits every day.

“Webuild for Sport. Building a Dream: Stories of Champions” is Webuild's initiative celebrating the values of sports through the stories of great Italian athletes. Caterina Banti (Sailing), Alice Bellandi (Judo), Zaynab Dosso and Antonella Palmisano (Athletics), and Angela Carini (Boxing): these extraordinary athletes share what lies behind a medal.

Teaser

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We Build per lo sport – Teaser

Frame for Webuild

We spearheaded the production of this campaign, filming five interviews with five Olympic champions on a construction site of the Rome metro. Our direction skillfully intertwined athletic strength and humanity, creating a powerful and emotional visual narrative. In addition to the interviews, Frame's creative team conceived and produced all the communication assets for the campaign, crafting a narrative that leaves a lasting impression.

A project where building and winning converge into one powerful vision.

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